Ed Ludlow

I think today people are thinking about how do I look at AI as foundational to the way I operate with my technology and with my consumers?

And that's the big shift, I think, in the mindset.

And now they're coming to us and looking for solutions that scale at huge enterprise across multiple ecosystems.

That's been the big shift for us.

We probably should have done this at the start, for which I apologize.

But just what is Quick Play?

Yeah.

Give us the Quick Play sum.

Absolutely.

So we're at a company that basically builds out white label OTT services, so over-the-top television services, all the back end, everything from ingest to the time it ends up on your device.

And where we have pivoted, right, is how to actually enable that through AI.

How do you leverage those AI tools to ensure not only can I create short form out of long form,

respond to social signals that are happening in the universe to be able to say, hey, there's a conversation happening around Bad Bunny appearing on SNL.

How do we participate in that conversation with our content to drive new engagement, to drive new retention strategies, to drive new acquisition strategies?

But we're also thinking about that entire data fabric to create those experiences that are hyper-personalized.

Paul Pastor, great speaking with you.

Quick play chief business officer on all things media and tech.

But coming up, we're going to bring you part of our conversation with the general catalyst CEO, Hemant Taneja, and how he sees AI impacting the consumer experience.

That's next.

This is Bloomberg Tech.