Ed Ludlow

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And so the advertising story, and remember, Reddit still relies on advertising to make money, just as Meta or Facebook does.

It was a very small pool of advertisers that kind of got it.

And so Jen Wong, the COO, her kind of job has been to go out and convince a wider pool of advertisers of how Reddit works and what Reddit's value is.

And, you know, the print that they've just put in place seems to be evidence that that's paying off.

That number is a $900 billion valuation, which if Anthropic were ever to do a deal or raise funds at that valuation, it would leapfrog OpenAI as the world's most valuable AI startup.