Ed McCaffrey

Our main retailer is King Soopers in Colorado, which is owned by Kroger and City Markets. So when they want to come up with a new product because of the changing demographics or for any other reason, we can work really quickly. So we're more like a speedboat than an aircraft carrier. And so that's been a very efficient and successful thing for us to do.

Our main retailer is King Soopers in Colorado, which is owned by Kroger and City Markets. So when they want to come up with a new product because of the changing demographics or for any other reason, we can work really quickly. So we're more like a speedboat than an aircraft carrier. And so that's been a very efficient and successful thing for us to do.

So over the years when they've needed honey mustard, we create a honey mustard. Dijon, we created Dijon. And we'll continue to do that. And I think that's where we fit in. It's tough to stand toe to toe with billion dollar corporations. We're a mom and pop, small company. Make healthy food, make good tasting food.

So over the years when they've needed honey mustard, we create a honey mustard. Dijon, we created Dijon. And we'll continue to do that. And I think that's where we fit in. It's tough to stand toe to toe with billion dollar corporations. We're a mom and pop, small company. Make healthy food, make good tasting food.

You're a great guy, very relaxed.

You're a great guy, very relaxed.

I am now. But, you know, as a parent, look, we're just talking parents.

I am now. But, you know, as a parent, look, we're just talking parents.

You love your kid. You want him to succeed. there's probably going to be a time throughout their childhood where you're more relaxed and you're, you're saying and doing the right things and you're there for them. You're not making it about you. And then there's probably a time for whatever reason where you get too intense.

You love your kid. You want him to succeed. there's probably going to be a time throughout their childhood where you're more relaxed and you're, you're saying and doing the right things and you're there for them. You're not making it about you. And then there's probably a time for whatever reason where you get too intense.

And I've gone through that. There was a time where I was sitting up in the stands and my wife's like, I'm not even going to sit next to you. Of course. And you know what? In those moments, I realized me having any kind of anxiety, it's not helping them, but it's also pushing me away from my wife who I love and maybe my other kids. I'm like, it's, It's challenging to be a parent. I respect parents.

And I've gone through that. There was a time where I was sitting up in the stands and my wife's like, I'm not even going to sit next to you. Of course. And you know what? In those moments, I realized me having any kind of anxiety, it's not helping them, but it's also pushing me away from my wife who I love and maybe my other kids. I'm like, it's, It's challenging to be a parent. I respect parents.

The number one thing you can do is love them and support them. They just want to know you're there for them no matter what happens. And one of the challenges for me, because I coached all my kids, is knowing when to take the coach's cap off.

The number one thing you can do is love them and support them. They just want to know you're there for them no matter what happens. And one of the challenges for me, because I coached all my kids, is knowing when to take the coach's cap off.

They don't need it on the right arm.

They don't need it on the right arm.

They don't need it at the dinner table. You know, if they ask me questions, now I'm at the point where if they ask me, I'll volunteer advice. But if they do not ask me, I will not volunteer advice. Right.

They don't need it at the dinner table. You know, if they ask me questions, now I'm at the point where if they ask me, I'll volunteer advice. But if they do not ask me, I will not volunteer advice. Right.

You know what? I don't have. Only recently have I wanted to buy Lombardi trophies and put them up in my house. And I've never displayed my rings because going back to what we said earlier, I never wanted them to feel the pressure of having to be a Super Bowl champion. to be successful. So even to this day, I don't have my rings.

You know what? I don't have. Only recently have I wanted to buy Lombardi trophies and put them up in my house. And I've never displayed my rings because going back to what we said earlier, I never wanted them to feel the pressure of having to be a Super Bowl champion. to be successful. So even to this day, I don't have my rings.