Ed Mylett

So we're going to talk about their mindsets in a second.

But I want to put a bow on the social.

I want to unpack a couple things he just said with my 10-year experience on there that I totally agree with.

One is this idea of posting more when you're smaller.

and letting the market tell you which content it likes.

That's why when you're putting three or four posts out a day and you're doing it multiple days, the market will tell you, oh, your whiteboard content where you're writing on the screen, that works, or the green screen behind you, that's working, or this topic's working.

So I want to acknowledge that, and then also this notion of not relying on one platform.

If I made a mistake in my branding, it was that I really took off on Instagram.

And maybe it was just being a middle-aged guy already, but I neglected TikTok.

I neglected Facebook.

I neglected X. And I didn't want to, I thought, I don't want to rebuild on these other ones.

I certainly podcast wise blew it on YouTube.

I just want audio forever when the future looked like it was YouTube.

So you're right.

Be on all the platforms.

LinkedIn is powerful as well.

Okay, this is so good.

All right, you've interviewed 48 billionaires.

You're going to interview me soon, so we'll add to that list a little bit.

But is there a through line at all?