Ed Zitron

The one that stood out to me was the March 2019 core update to search, which happened about a week before the end of the code yellow, meaning that it's very likely that this was a result of Prabhakar's bullshit. So this was expected to be one of the largest updates to search in a very long time, and I'm quoting Search Engine Journal there.

The one that stood out to me was the March 2019 core update to search, which happened about a week before the end of the code yellow, meaning that it's very likely that this was a result of Prabhakar's bullshit. So this was expected to be one of the largest updates to search in a very long time, and I'm quoting Search Engine Journal there.

Yet when it launched, many found that the update mostly rolled back changes, and traffic was increasing to sites that had been suppressed by previous updates like Google Search's Penguin update from 2012 that specifically targeted spammy search results. There were others that were seeing traffic as well from an update that happened on the 1st of August 2018.

Yet when it launched, many found that the update mostly rolled back changes, and traffic was increasing to sites that had been suppressed by previous updates like Google Search's Penguin update from 2012 that specifically targeted spammy search results. There were others that were seeing traffic as well from an update that happened on the 1st of August 2018.

Yet when it launched, many found that the update mostly rolled back changes, and traffic was increasing to sites that had been suppressed by previous updates like Google Search's Penguin update from 2012 that specifically targeted spammy search results. There were others that were seeing traffic as well from an update that happened on the 1st of August 2018.

That was a few months after Gomes became head of search. While I'm guessing here, I really don't know. I do not work for Google. I do not have friends there.

That was a few months after Gomes became head of search. While I'm guessing here, I really don't know. I do not work for Google. I do not have friends there.

That was a few months after Gomes became head of search. While I'm guessing here, I really don't know. I do not work for Google. I do not have friends there.

I think the timing of the March 2019 core update, along with the traffic increases to previously suppressed sites that 100% were spammy SEO nonsense, I think these suggest that Google's response to the code yellow is to roll back changes that were made to maintain the quality of search.

I think the timing of the March 2019 core update, along with the traffic increases to previously suppressed sites that 100% were spammy SEO nonsense, I think these suggest that Google's response to the code yellow is to roll back changes that were made to maintain the quality of search.

I think the timing of the March 2019 core update, along with the traffic increases to previously suppressed sites that 100% were spammy SEO nonsense, I think these suggest that Google's response to the code yellow is to roll back changes that were made to maintain the quality of search.

A few months later, in May 2019, Google would roll out a redesign of how ads were shown on Google Search, specifically on mobile, replacing the bright green ad label and URL color on ads with a tiny little bolded black note that said ad in the smallest font you could possibly put there, with the link looking otherwise identical to a regular search link.

A few months later, in May 2019, Google would roll out a redesign of how ads were shown on Google Search, specifically on mobile, replacing the bright green ad label and URL color on ads with a tiny little bolded black note that said ad in the smallest font you could possibly put there, with the link looking otherwise identical to a regular search link.

A few months later, in May 2019, Google would roll out a redesign of how ads were shown on Google Search, specifically on mobile, replacing the bright green ad label and URL color on ads with a tiny little bolded black note that said ad in the smallest font you could possibly put there, with the link looking otherwise identical to a regular search link.

I guess that's how they managed to start hitting their numbers, huh? And then in January 2020, Google would bring this change to desktop, and The Verge's John Porter would suggest that it made Google's ads look just like search results now. Awesome.

I guess that's how they managed to start hitting their numbers, huh? And then in January 2020, Google would bring this change to desktop, and The Verge's John Porter would suggest that it made Google's ads look just like search results now. Awesome.

I guess that's how they managed to start hitting their numbers, huh? And then in January 2020, Google would bring this change to desktop, and The Verge's John Porter would suggest that it made Google's ads look just like search results now. Awesome.

Five months later, a little over a year after the Code Yellow situation, Google would make Prabhakar Raghavan the head of Google search, with Jerry Dishler taking his place as the head of ads. After nearly 20 years of building Google Search, Gomes would be relegated to the SVP of Education at Google.

Five months later, a little over a year after the Code Yellow situation, Google would make Prabhakar Raghavan the head of Google search, with Jerry Dishler taking his place as the head of ads. After nearly 20 years of building Google Search, Gomes would be relegated to the SVP of Education at Google.

Five months later, a little over a year after the Code Yellow situation, Google would make Prabhakar Raghavan the head of Google search, with Jerry Dishler taking his place as the head of ads. After nearly 20 years of building Google Search, Gomes would be relegated to the SVP of Education at Google.