Eddie Hartman

Great.

That's price and you.

See if they've got scaling innovation.

It might be value in them.

See if they've got mixed book.

They might have said, you know what?

And if they don't, say, why not?

We're full up.

We did what we thought it was going to do, and now we don't need anything more.

But if you can't find it there or you can't get it or it's not a reasonable period of time, yeah, sure, go to Amazon.

And then in that situation, you can say, great, but did you know we do more than just that?

But I'll tell you, steal a copy if you need to.

If you don't say how did they go from yes to cancel, right, if you don't map that out, you're doing yourself a disservice and you're cheating yourself of an opportunity to de-risk accounts.

This is not about book sales.

I want to see people thrive and honestly...

go to a library and read it.

Find a friend who has it and read it, but read it because I'm telling you the 72% failure rate is tragic.

I like to say stop the churn before it happens.

It is wasteful.

It is wrong.