Eddie Hartman

The people who are in my life have supported me

I would never, ever, ever have been able to get to where I am without them.

Frank Monastir, Chaz Rambenthal, Brian Lee, Brian Liu, Robert Shapiro.

I mean, like, oh, my God.

Yeah, I'd be nothing without them.

Nothing.

And, you know, I think the amazing thing is some of them at least would probably say the same about me and about some of the other people.

You know, like, I don't want, listen, I never, unlike you,

I've never carried a sidearm, never carried a weapon to defend my country or my city or anything like that.

I have incredible respect for people who do.

So I don't want to make this analogy too much, but it does sometimes feel like you're going to battle.

And of course you can't do it alone.

You need to be with your team that's going to help you level up.

No other way to do it.

Well, I'll tell you what, they can certainly find me through this new book, which is called Scaling Innovation.

It's the sequel to our previous book, Monetizing Innovation.

And if I could say one thing to your audience, Paul, from the heart, look, like we said at the beginning of this thing, 72% of people fail usually because they didn't take a hard look at what are people willing to pay for, as we just explained.

So please read the books because

Monetizing innovation, scaling innovation, it will take that 72% way, way, way down.

But the next thing I want to say is, remember, even the greats fail.