Eddie Hearn

You know, we're running a hugely successful company. But you've got to be talking about us. You know, the reason people want to watch your show is because you're creating narrative. You're creating opinions. You're interacting with the audience. That's the difference. You know, you look down that list that you just presented and you've got NBC at what? I don't know, 30th.

You know, we're running a hugely successful company. But you've got to be talking about us. You know, the reason people want to watch your show is because you're creating narrative. You're creating opinions. You're interacting with the audience. That's the difference. You know, you look down that list that you just presented and you've got NBC at what? I don't know, 30th.

You know, a major, major broadcaster that's institutionalized in the world of elections and politics. And you've got three times the viewership on a feed. You know, that's where the world's changed completely. I want to interact. And I was one of the first promoters of that generation to do that on social media.

You know, a major, major broadcaster that's institutionalized in the world of elections and politics. And you've got three times the viewership on a feed. You know, that's where the world's changed completely. I want to interact. And I was one of the first promoters of that generation to do that on social media.

And I was not lucky, but my timing was good because Aaron wasn't going to get out on Twitter and start interacting with Fight fans. Frank Warren didn't know what the app was. You know?

And I was not lucky, but my timing was good because Aaron wasn't going to get out on Twitter and start interacting with Fight fans. Frank Warren didn't know what the app was. You know?

I don't like the way Don King does business. I mean, there's been a lot said over the years, but he was a pure promoter. I still watch him now. He's 93. He's the same age as Bob Arum. You know, he lives down the street from you. And Hollywood, right? And he's not still promoting. He does a few shows. But even when he switches it on, I watched an interview with him the other day.

I don't like the way Don King does business. I mean, there's been a lot said over the years, but he was a pure promoter. I still watch him now. He's 93. He's the same age as Bob Arum. You know, he lives down the street from you. And Hollywood, right? And he's not still promoting. He does a few shows. But even when he switches it on, I watched an interview with him the other day.

I mean, his health is not in an amazing place, but I just watched an interview with him the other day, because it's 50 years since the Rumble in the Jungle. And he's trying to sell a show to Saudi Arabia to do a 50-year anniversary of the Rumble in the Jungle. And I'm actually listening to him going, fuck it, I'll do it. And I'm thinking... He's unbelievable.

I mean, his health is not in an amazing place, but I just watched an interview with him the other day, because it's 50 years since the Rumble in the Jungle. And he's trying to sell a show to Saudi Arabia to do a 50-year anniversary of the Rumble in the Jungle. And I'm actually listening to him going, fuck it, I'll do it. And I'm thinking... He's unbelievable.

He comes on at first and I'm thinking, oh, here he goes. Here's Don King. What's he going to say now? And then at the end of it, I'm looking at it going, you know what, Turkey Al-Sheikh, who's our guy in Saudi, I think he'll probably do it. He'll probably do it. He carries, he's another guy.

He comes on at first and I'm thinking, oh, here he goes. Here's Don King. What's he going to say now? And then at the end of it, I'm looking at it going, you know what, Turkey Al-Sheikh, who's our guy in Saudi, I think he'll probably do it. He'll probably do it. He carries, he's another guy.

Is it storytelling? Sales is a transfer of emotion. Und das ist genau das gleiche, wenn du einen Fight verkaufst. Es ist egal, wenn ich dir einen Fotocopier verkaufe und ich glaube an den Fotocopier. Es hat den besten Filtration-System. Das Papier bewegt sich so schnell nach oben und der Ink läuft nie raus. Und wenn es das tut, sagt es dir auf dem LED-Screen.

Is it storytelling? Sales is a transfer of emotion. Und das ist genau das gleiche, wenn du einen Fight verkaufst. Es ist egal, wenn ich dir einen Fotocopier verkaufe und ich glaube an den Fotocopier. Es hat den besten Filtration-System. Das Papier bewegt sich so schnell nach oben und der Ink läuft nie raus. Und wenn es das tut, sagt es dir auf dem LED-Screen.

Wenn ich einen verdammten Fotocopier habe, der immer gejammert wird und ich weiß, dass der Ink nicht schnell läuft, kann ich nicht die gleiche Emotion erzeugen. Deshalb ist das Produkt immer wichtig.

Wenn ich einen verdammten Fotocopier habe, der immer gejammert wird und ich weiß, dass der Ink nicht schnell läuft, kann ich nicht die gleiche Emotion erzeugen. Deshalb ist das Produkt immer wichtig.

You can bluff and you can be a great salesman, but the reality is, is the emotion that you have in that pitch is actually dependent upon the product that you're representing and the concept that you have. Und das, das, you know, I know, the reason I know that is because if I'm doing an average show, I'll do a press conference. You may not see the difference, but I'll feel the difference.

You can bluff and you can be a great salesman, but the reality is, is the emotion that you have in that pitch is actually dependent upon the product that you're representing and the concept that you have. Und das, das, you know, I know, the reason I know that is because if I'm doing an average show, I'll do a press conference. You may not see the difference, but I'll feel the difference.

You know, when I've got a huge show, that week, I'm just on fire. I sit down at the press conference, I'm blowing off air. And you know the tough sales. You know, when you've gone to pitch someone, you're like, fuck. Sometimes you get it through. Sometimes you sell out the arena. Sometimes you do a great... Someone says, wow, how did he do that? That's a great promotion.

You know, when I've got a huge show, that week, I'm just on fire. I sit down at the press conference, I'm blowing off air. And you know the tough sales. You know, when you've gone to pitch someone, you're like, fuck. Sometimes you get it through. Sometimes you sell out the arena. Sometimes you do a great... Someone says, wow, how did he do that? That's a great promotion.