Eddie Pinero

He was talking about a conversation with an old friend in which he asks his friend, who apparently watches a lot of TV.

He says, hey, what does that TV cost?

His friend says, well, I think it's like five hundred dollars.

Jim says, no, I don't think so.

His friend says, yeah, I bought it, $500.

He says, no, I think it's costing you about 40K a year.

Why?

Well, not because of what he paid for the item, but because of the opportunity cost.

What his time using that TV could be reallocated to.

That's what's so incredible about that point.

It's like just because you don't have something doesn't mean you aren't in fact losing out on it.

Time is our most precious of commodities.

Its utilization is the gateway to transformation.

It should be protected.

And, you know, the intent of the message is not to walk around panicking about every second, you know, of every minute, but more being aware, holistically, how recklessly we use our time.

I don't know if you've ever looked at the screen time usage on a cell phone before going to bed at night.

It's terrifying.

Some of it was necessary, but I mean, a lot of it wasn't.

And what does that cost?

What is two hours a day of not moving towards a dream or goal cost you?