Eddie Pinero

You might even think, who cares what you call yourself?

Stop being so vain.

But here's the reality.

We follow through on who and what we believe ourselves to be.

Sure, there are entrepreneurial elements in brand building, content creation, the media business.

But also, my circle consists primarily of entrepreneurs.

My friends all have businesses, have exited businesses, are growing and scaling businesses.

And so naturally, you know, without even thinking about it in a lot of ways, I start to look at my work more and more procedurally.

Systems, workflows, scale.

Great, to an extent.

But the magic is in the message, it's in the craft, it's in the creation.

I've had to tell myself this 900 different times, 900 different ways.

It's like that metaphor about the mosquito net I mentioned not too long ago.

So why is everything else trying to collapse in on that truth, on that simplicity?

Because every time I deviate from me, I find myself wandering through a desert of discontent.

I have to learn this same damn thing every six months.

And, you know, part of my realization is that's okay.

I think growth requires a rewiring and readjustment.

You know, consistent acclimation.

But you have to continuously pull back in what matters, right?