Eddie Pinero

And it's funny, I was having a conversation earlier today with a friend about scaling and impact and growth.

Another person I love to throw ideas back and forth to.

And he asked me, well, Eddie, what are some of the ways your world within could make money?

And I was like, oh, it's easy, right?

And so I laid it all out in great detail, the ins and outs.

And he says, that's awesome.

But that's not the question I asked you.

You answered a different question.

You answered, how is the business making money now?

I asked, how can it make money in the future?

Boom, another epiphany.

One of those instances where you catch yourself thinking small.

And this isn't a knock on the work I'm doing now or the systems in place now.

They're great now, but again, now isn't forever.

If you have plans to add more value and create more impact, build more things, that has to be baked into your time and resource allocation.

We all have to eat because we don't want to starve, but we also have to dream.

Because if we're unable to look ahead, we simply will not be equipped to handle the turbulence of tomorrow.

There's a duality to this game.

And I think the ratio with which we're juggling the two deserves consistent attention and examination.

Now, yeah, life is seasonal.