Eddie Pinero

I would ask myself as I ran 10 miles a day, six days a week in South Florida.

Obviously, there's a misalignment there.

Seems obvious now.

So obvious that it's almost laughable.

But that was just a misunderstanding, right?

Actions and expectations unlinked.

And to those not familiar with this arena, this one may seem a bit out there, but I decided recently to stop calling myself an entrepreneur and instead start calling myself an artist or a creator.

Why?

You might even think, who cares what you call yourself?

Stop being so vain.

But here's the reality.

We follow through on who and what we believe ourselves to be.

Sure, there are entrepreneurial elements in brand building, content creation, the media business.

But also, my circle consists primarily of entrepreneurs.

My friends all have businesses, have exited businesses, are growing and scaling businesses.

And so naturally, you know, without even thinking about it in a lot of ways, I start to look at my work more and more procedurally.

Systems, workflows, scale.

Great, to an extent.

But the magic is in the message, it's in the craft, it's in the creation.

I've had to tell myself this 900 different times, 900 different ways.