Eddie Pinero

The other stuff, the detail, the A's, B's, and C's, the stuff that gets the flash that we spend most of our time talking about, unnecessary noise and nuance.

To win is to trust your instinct.

It's being comfortable with your authenticity as the foundation.

And then once you have that, you can choose to sprinkle the other stuff on top as flavoring.

But I want to talk about this idea because I've fallen into the trap, and I think others do too, of looking for answers in the wrong places, of trying so hard to replicate success, to meet other people's guidelines.

We're so busy asking what the other people want to hear that we're not asking ourselves, hey, what do I want to say?

And in the process, we lose what's most valuable.

We end up rearranging the deck chairs on the Titanic.

Imagine if Malcolm Gladwell only wrote about what was trending on Twitter or what was popular.

It's like, no, he writes about what he's interested in.

That's why he's so fun to read.

His curiosity and passion always comes through.

Or if J.K.

Rowling spent her time researching what works, what sells books, what do I need to buy, what's been done before me, before she created Harry Potter?

We probably wouldn't have it.

Her brilliant imagination wouldn't have been shared with the world because, let's be real, wizards and boarding school weren't exactly on everyone's radar.

There was no roadmap to that.

Or I think of Jordan Peterson's lectures.

Imagine if he crafted his message around YouTube or Instagram algorithms.

We lose all its power and meaning.