Eddie Pinero

What changed was the packaging.

It was the titling and the thumbnail images and the branding, stuff that because I enjoyed and was immersed so deeply in the creative process that I kind of ignored, right?

All that stuff was an afterthought, which is funny when you think about it, right?

To work so hard on something and then to sort of mail in or not pay attention to the marketing component that

opens the door to what you're offering.

So that would flip the switch.

And, you know, I was thinking the group would want to dive fully into it.

Okay, Eddie, what were those thumbnail adjustments?

What was the titling?

What was the branding that you did?

But to my surprise, people were far more interested in, Eddie, how the hell did you not quit during seven years of minimal growth?

How'd you do that?

Were you tempted to quit?

Did it cross your mind?

And so I've been thinking more and more about the question.

And I think there are a variety of reasons.

Didn't really give an in-depth answer at the mastermind.

So I'm going to share now and see if I can unpack this a little bit.

First and foremost, I genuinely love what I do.

I saw those seven years every day getting up to dive into this as a chance to do something truly meaningful.