Eddie The Rock Star
👤 PersonAppearances Over Time
Podcast Appearances
Because it was warm. Like, it was, like, year-round city. And, like, even during the summer, you can cook, like, just fine. And just as long as you're out of the sun, for sure. Yeah, yeah, yeah. But Arizona was... It's also one of the biggest cities by population in America. It's, like, fifth or something. And that was one of the factors. It was either that or L.A.,
And LA was a little too risky because of the regulations at that time. And so we started.
And LA was a little too risky because of the regulations at that time. And so we started.
And LA was a little too risky because of the regulations at that time. And so we started.
California, yeah. God, I hate it. California. But Arizona was a perfect middle between Texas and California. It's like, I moved to Arizona and I felt like I was in Texas still, which was great.
California, yeah. God, I hate it. California. But Arizona was a perfect middle between Texas and California. It's like, I moved to Arizona and I felt like I was in Texas still, which was great.
California, yeah. God, I hate it. California. But Arizona was a perfect middle between Texas and California. It's like, I moved to Arizona and I felt like I was in Texas still, which was great.
it i started there with a couple of my guys um some of the guys that i hired for for that company they used to work for them still and then once i opened my company they were like i want to come work for you i was like okay i'm gonna pay you a little more because you're coming in from the beginning and you're gonna be like a minority partners in some cities if you save up some money but at that time there's like no company it's like it's just me and a
it i started there with a couple of my guys um some of the guys that i hired for for that company they used to work for them still and then once i opened my company they were like i want to come work for you i was like okay i'm gonna pay you a little more because you're coming in from the beginning and you're gonna be like a minority partners in some cities if you save up some money but at that time there's like no company it's like it's just me and a
it i started there with a couple of my guys um some of the guys that i hired for for that company they used to work for them still and then once i opened my company they were like i want to come work for you i was like okay i'm gonna pay you a little more because you're coming in from the beginning and you're gonna be like a minority partners in some cities if you save up some money but at that time there's like no company it's like it's just me and a
have all those permits and LLC. That's it. That's all I have to my name. And, um, and, uh, you know, I had a good chunk of investment money and I started with about 50 to 60 grand, which was a lot of money for catering. And I ended up like using a lot of it just to like get big in Arizona. I partnered up with the biggest like influencers there and
have all those permits and LLC. That's it. That's all I have to my name. And, um, and, uh, you know, I had a good chunk of investment money and I started with about 50 to 60 grand, which was a lot of money for catering. And I ended up like using a lot of it just to like get big in Arizona. I partnered up with the biggest like influencers there and
have all those permits and LLC. That's it. That's all I have to my name. And, um, and, uh, you know, I had a good chunk of investment money and I started with about 50 to 60 grand, which was a lot of money for catering. And I ended up like using a lot of it just to like get big in Arizona. I partnered up with the biggest like influencers there and
That was solid. Yep. And that was the best thing that I've ever done because if you look at it, that was a big risk because if it doesn't pay off, I'm out of money. Yeah. But the good thing is I had a backup. I had my uncle like, I'm going to give you more if it doesn't work out. Yeah. And... But he told me to make it work.
That was solid. Yep. And that was the best thing that I've ever done because if you look at it, that was a big risk because if it doesn't pay off, I'm out of money. Yeah. But the good thing is I had a backup. I had my uncle like, I'm going to give you more if it doesn't work out. Yeah. And... But he told me to make it work.
That was solid. Yep. And that was the best thing that I've ever done because if you look at it, that was a big risk because if it doesn't pay off, I'm out of money. Yeah. But the good thing is I had a backup. I had my uncle like, I'm going to give you more if it doesn't work out. Yeah. And... But he told me to make it work.
It was like, he literally told me, you gotta work, you gotta work, you gotta work, yes. And next thing you know, we started parting with all those companies. We started hiring a lot more chefs. And in the next couple of months, we opened up in Texas because we realized, why wait? We can just open up. If the business is not going well, we can always close down.
It was like, he literally told me, you gotta work, you gotta work, you gotta work, yes. And next thing you know, we started parting with all those companies. We started hiring a lot more chefs. And in the next couple of months, we opened up in Texas because we realized, why wait? We can just open up. If the business is not going well, we can always close down.
It was like, he literally told me, you gotta work, you gotta work, you gotta work, yes. And next thing you know, we started parting with all those companies. We started hiring a lot more chefs. And in the next couple of months, we opened up in Texas because we realized, why wait? We can just open up. If the business is not going well, we can always close down.
It's like, and it takes like about four weeks to get all the papers done, which is easy for catering. It's a lot different than having a restaurant because we don't have a brick and mortar location. And basically we opened up in like in less than five months, we opened up 10, 15 cities and in five states. And we started growing from there and