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Edward Kandel

๐Ÿ‘ค Speaker
297 total appearances

Appearances Over Time

Podcast Appearances

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

We looked at, hey, is there stuff we can recommend?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

We already recommend, for example, a bunch of RFP tools to community members, a bunch of stuff we love out there.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

But there was nothing here for that OS approach.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And so that is what Focal is.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Focal is that operating system for a team that ensures every deal they're working

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And if it isn't a good fit deal, should we either be disqualifying it or is that information we have from elsewhere to turn it into a good fit deal?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

That knowledge that's in everyone's heads gets captured and surfaced.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So we cut ramp time.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And then the final one is because that's all in one place, for the first time, you can really start to prove the impact of this would be the impact on pipeline of having an extra team member.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So it's really focused on how do we help teams hit those revenue targets, but also build that trust internally.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

We always have the answers.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Everything we're working on is winnable and deliverable.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And if you invest in us, this will be the outcome you get.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So that's kind of how we think about the two problem areas.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So we think about it in terms of times of the day where we want Focal to add value.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So the short answer is both.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So for a leader where we see with teams like Remote and GoCardless who've onboarded and others, we want to be the most helpful place for every one-to-one and every forecast meeting, where rather than the hours of detective work they're doing trying to find answers, they get the information exactly what they need, what deals are good, what deals are about to go wrong, what deals have scoping gaps in them, etc.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

What have we learned from other deals that influence this?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So leaders use us for that.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And ICs use us mainly around calls before a call to go, hey, by the way, watch out, there are these risks.