Eileen Wilder

But the way I would look at it is, first of all, who do you want to serve?

I help a certain audience, whatever it is, it's companies or individuals or whatever, and be as specific as possible with like a certain action so that what is it worth?

So like in our case, we want to help driven individuals that want to reinvent and leap their careers, whether they want to land a job or fast-track to leadership or create this portfolio career.

so that they can get the pay, the income, the impact, the legacy and balance that they want, right?

So this is us, but now what you're gonna do is you're gonna write, almost like you're gonna draw like clouds and rainbows, right?

So on one cloud, you're gonna write all the pain points,

what is the biggest pain point that your audience has?

What are you trying to solve, right?

On the other side, you're gonna write like all the dreams.

And then the rainbow is four to six lines that you're just gonna say, this is my framework.

This is how I work with people.

So if I go to consulting,

And again, we'll elaborate a little bit in LeapCon, but if this is a consulting, this is my framework.

I'm going to go into the company and I'm going to do this 360.

I'm going to talk to their clients.

I'm going to talk to the teams.

And this is how I'm going to do this, right?

In our case, it's going to be probably the clarity.

Then you need to really get clear on what you want to do.

You get the story straight.