Elaine Burke

So you've got the European Broadcasting Union officially saying to its members, officially saying to the press that these orchestrated campaigns of influence on voting do not actually sway the vote, but also don't do that to the members as well.

So it's kind of sending two different messages all at the same time.

And essentially, can the Israeli broadcaster has gotten into trouble for these kind of campaigns around voting?

20 times before now was the problem and it was reduced to 10 and now they're maximising it to 10.

But it's also, these are backed by government figures as well.

There's a great report today in the New York Times that has done more investigating into this issue of the Israeli campaigns and voting than the EBU seems to have done itself and that's addressed in this report.

And essentially they say that this isn't political and that government shouldn't be involved but

For years, not just recently, they have allowed massive and excessive investment from the Israeli government into backing its act.

And no other broadcaster seems to be getting away with this kind of thing.

Elaine Burke, Kate Henshaw, thank you.

I think generally speaking, that's both correct because that is the job of Instagram.

It is an ad tech revenue model that they're based on.

They sell this ability to target advertising at the vast amount of users that they have.

And with end-to-end encryption enabled, essentially the platform itself can't read your messages when that's switched on.

If you think of it as like when you're sending messages through the post and you see the message in an envelope and you expect that that envelope is not going to be opened until the receiver gets it.

I see the message before it goes in the envelope and the receiver gets it at the end.

It's similar to that when you've got encryption enabled that the message in transit and in transmission can't be seen by the platform or hacked unless someone's getting into some serious abilities to decrypt these things.

So it's like WhatsApp Elaine, isn't it?

Exactly, yeah.

It's seen as kind of the gold standard in direct messaging apps.