Eleanor Mak

You know, someone is manually placing these tiny little doll's head, right? So my doll is 14 inches long. So the head, I'm guessing it's like two to three inches. So someone is manually putting this onto the assembly line, which then they stamp the eyes and the blush.

And even if it's just like one one-hundredth off, that doll is suddenly like, I have some Jilly dolls that look like party Jilly because her eyeliner is like... I save those. Like, I save those. They're special edition. But, like, the eyeliner is just a little bit off on some. It's like, okay, this is not the adorable, like, you know, wholesome.

And even if it's just like one one-hundredth off, that doll is suddenly like, I have some Jilly dolls that look like party Jilly because her eyeliner is like... I save those. Like, I save those. They're special edition. But, like, the eyeliner is just a little bit off on some. It's like, okay, this is not the adorable, like, you know, wholesome.

And even if it's just like one one-hundredth off, that doll is suddenly like, I have some Jilly dolls that look like party Jilly because her eyeliner is like... I save those. Like, I save those. They're special edition. But, like, the eyeliner is just a little bit off on some. It's like, okay, this is not the adorable, like, you know, wholesome.

Jilly, I call her the party Jilly.

Jilly, I call her the party Jilly.

Jilly, I call her the party Jilly.

How many dolls in this house right now? Three or four hundred. We started out with close to 2,000. So she has a little chef's hat.

How many dolls in this house right now? Three or four hundred. We started out with close to 2,000. So she has a little chef's hat.

How many dolls in this house right now? Three or four hundred. We started out with close to 2,000. So she has a little chef's hat.

My husband texted me. I remember him saying, have you seen the tariffs? And I was like, what are you talking about?

My husband texted me. I remember him saying, have you seen the tariffs? And I was like, what are you talking about?

My husband texted me. I remember him saying, have you seen the tariffs? And I was like, what are you talking about?

And also after yesterday's... Our doll retails for $68. So that is considered a premium doll already. To think that I would charge, you know, $150 plus for this doll, I just... It was like putting a nail to the coffin of our business.

And also after yesterday's... Our doll retails for $68. So that is considered a premium doll already. To think that I would charge, you know, $150 plus for this doll, I just... It was like putting a nail to the coffin of our business.

And also after yesterday's... Our doll retails for $68. So that is considered a premium doll already. To think that I would charge, you know, $150 plus for this doll, I just... It was like putting a nail to the coffin of our business.

And that whole process nearly broke us, right? Just really kind of rushing inventory in and starting work with a new factory. And I thought that was going to be the worst of it. So when the tariff announcement came, it was almost like, wow, it just felt debilitating.

And that whole process nearly broke us, right? Just really kind of rushing inventory in and starting work with a new factory. And I thought that was going to be the worst of it. So when the tariff announcement came, it was almost like, wow, it just felt debilitating.

And that whole process nearly broke us, right? Just really kind of rushing inventory in and starting work with a new factory. And I thought that was going to be the worst of it. So when the tariff announcement came, it was almost like, wow, it just felt debilitating.

Yeah, I think there was a part of, you know, speaking to a lot of founders who are also in like consumer products sourcing from China, Vietnam, I think a lot of us just said, this can't be, right? This won't pass. This is a political move. You know, this won't actually go through. So I think it was disbelief. But there was also a need to start actioning, right?