Elias Light

But now that we live in this age of streaming and social media, there's just so much more accessibility.

Everyone listens to everything and we've seen a number of genres really benefit from that and grow.

Again, I mentioned country and K-pop and Latin, those are the big three, but also I think some of those same factors are helping Christian music.

It's accessible in a new way that it wasn't 10, 15, 20 years ago.

You can stumble across it.

And then be like, oh, I kind of like this song.

Yeah, no, absolutely.

I mean, TikTok is like probably the most powerful music promotion platform in history because it can get you addicted to something with just like seven seconds, right?

Yeah, absolutely.

I mean, and that's not just even a Christian music thing.

There's sort of a much wider question right now of what is the value of music

of a major label.

Radio hardly moves the needle anymore.

These labels still have a lot of money, but basically artists can get so popular without them.

At least for now, you still see most big artists are affiliated with these major labels in some way.

but they're able to get much better deals than they ever could because they can go so far on their own.

So, yeah, any music gatekeepers right now in any genre are facing this kind of existential question, which is kind of what value can we still bring to the table?

Yeah, for sure.

I mean...

I can't predict if it's going to continue growing at the same rate.