Elise Hu

I'm Elise Hu.

I'll be back tomorrow with a fresh idea for your feed.

Thanks for listening.

You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day.

I'm your host, Elise Hu.

Thankfully, women's sports are finally experiencing a huge surge in popularity around the world.

I mean, who's not watching the WNBA playoffs right now?

There's been record-breaking viewership and attendance of games across sports and significant revenue growth.

And yet, social media algorithms, for example, are still skewing largely to covering men's sports.

In her talk, Olympic medalist and world champion rower Kate Johnson, who now leads global marketing strategy for sports and entertainment at Google, unpacks how and why this is still happening and why it's time to get serious about leveling the playing field for women's sports.

That was Kate Johnson speaking at TED Sports Indianapolis in 2025.

If you're curious about TED's curation, find out more at TED.com slash curation guidelines.

And that's it for today.

TED Talks Daily is part of the TED Audio Collective.

This episode was fact-checked by the TED Sports Research Team and produced and edited by our team.

Martha Estefanos, Oliver Friedman, Brian Green, Lucy Little, and Tanzika Sangmarnivong.

Additional support from Emma Taubner and Daniela Balarezo.

I'm Elise Hu.

I'll be back tomorrow with a fresh idea for your feed.

Thanks for listening.