Elizabeth Blair
👤 SpeakerAppearances Over Time
Podcast Appearances
Demure means reserved, quiet, or modest. But the reaction to influencer Jules LeBron's use of it was anything but. LeBron is a Chicago grocery store clerk turned influencer who shares fashion and makeup advice on TikTok.
Dictionary.com's lexicographers study data, including headlines, social media trends, and search engine results. According to the site, demure had a nearly 1,200% increase in usage on digital media, with the biggest surge coming in August, after LeBron started using it in her catchphrase, very demure, very mindful. Dictionary.com calls its word of the year a linguistic time capsule.
Dictionary.com's lexicographers study data, including headlines, social media trends, and search engine results. According to the site, demure had a nearly 1,200% increase in usage on digital media, with the biggest surge coming in August, after LeBron started using it in her catchphrase, very demure, very mindful. Dictionary.com calls its word of the year a linguistic time capsule.