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Elizabeth Hodgson

πŸ‘€ Speaker
18 total appearances

Appearances Over Time

Podcast Appearances

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

When we talk about electric vehicles, we're usually thinking about cars, but the electric motorbike market is also growing.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

For the last decade, it's been dominated by high-volume, low-cost Chinese and Indian models, but now some of the most famous names in biking are getting involved.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

Honda is one of them.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

Later this year, its first high-powered electric motorbike, the WN7, is being rolled out globally.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

Andrew Mineko is head of motorcycles for the company's UK division.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

According to research firm Motorcycle Data, global sales of electric motorbikes were up 7% in the first half of 2025.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

At the recent Motorcycle Live show in the UK city of Birmingham, Tony Campbell, CEO of the UK's Motorcycle Industry Association, told me that as batteries improve, Honda could be followed by other global manufacturers.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

But as the market stands in 2026, Tony says that newer riders could be the key to success for bikes like Honda's WN7.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

At the show, I met Munir Qazi, who is testing out an electric motorbike from US company Xero.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

Munir has been riding for around a year.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

But Minea's uncle, Mohamed Sheikh, who's been riding all his adult life, says he could maybe be persuaded too.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

What would it take, Mohamed, for you to go electric?

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

And price is something that Andrew Mineko from Honda is very aware of, with the WN7 costing around $17,000, which places it at the mid to high end of its petrol equivalent.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

Another major entrant into the electric motorcycle market is the premium Indian brand Royal Enfield.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

Its flying flea bikes are coming later this year and Matt Cardenas heads up the company's electrification strategy.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

Matt says that companies like his can't have a one-size-fits-all strategy and they have to focus, at least for now, on where and how the bikes will be used.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

Whilst electric motorbikes are a long way from replacing petrol power, as more big-name manufacturers roll out shiny new models, 2026 could be a pivotal year in them becoming mainstream.

Marketplace All-in-One
Flights suspended as Cuba faces fuel crisis

I'm the BBC's Elizabeth Hodgson for Marketplace.