Ellen Coyne

But I suppose the book is kind of a little bit deeper than that.

It's kind of more of an interrogation about the scrutiny and the ideals and the standards that women set for themselves on social media.

So it goes a little bit further than... Go on, tell me a bit about that aspect of it.

So I suppose the most interesting thing about it is this influencer kind of has this internal dialogue in her head all the time about how to look like the most perfect mother, how to look like the most perfect housekeeper.

She's kind of paranoid every time she goes, on the rare occasion she goes to a Target and she might be buying processed food.

She might be using, you know, non-natural fertilizers on her farm.

She might be getting help with a babysitter or a nanny that she keeps firmly out of view.

And all of it is kind of driven from this internal monologue that she has created for herself about how she needs to look perfect.

Oh, if you don't have a version of it, your phone is feeding it to you.

If it's not a trad wife influencer, it's a fitness influencer, it's food influencers.

I mean, there's a whole...

economy online about women being perfect.

And I think that's kind of the most interesting thing about the Tradwife movement is it's all about the ideals that women should set for themselves as carers.

But there's very little conversation about men needing to set the same standards to be a provider, I suppose, if you want to actually facilitate your wife or your partner being able to work within the home.

Yeah, like it is important to say like this is obviously a work of fiction and it's a thriller and it's important to take it with.

That's right.

And that was actually a deal done a year ago after the book was sold in an 11-way auction.

So there's been a buzz about this for ages.

I actually had to go to three bookshops before I could even find a copy a couple of weeks ago.

And I know other people have.