Ellie Reeve

Richard Spencer coined the term in 2008, but then trolls on 4chan embraced this term and created a whole culture around it, all this slang, slang that has completely embedded our language now. Based, cringe, cuck, cuck-servative incels. There's just so much of that language that has become part of the mainstream.

It was this rising wave that got behind Trump when Trump ran for president and really felt like they were growing, they had cultural power. In 2017, they started stepping into the real world. Having big brawls with leftists.

It was this rising wave that got behind Trump when Trump ran for president and really felt like they were growing, they had cultural power. In 2017, they started stepping into the real world. Having big brawls with leftists.

It was this rising wave that got behind Trump when Trump ran for president and really felt like they were growing, they had cultural power. In 2017, they started stepping into the real world. Having big brawls with leftists.

All of that culminating in these escalating street fights at Charlottesville.

All of that culminating in these escalating street fights at Charlottesville.

All of that culminating in these escalating street fights at Charlottesville.

Charlottesville was supposed to be the capstone on what they called the summer of hate. This was the moment they were going to show the world that they were real, they had numbers, and they had power. But what came along with that is they were filmed chanting things like, Jews will not replace us.

Charlottesville was supposed to be the capstone on what they called the summer of hate. This was the moment they were going to show the world that they were real, they had numbers, and they had power. But what came along with that is they were filmed chanting things like, Jews will not replace us.

Charlottesville was supposed to be the capstone on what they called the summer of hate. This was the moment they were going to show the world that they were real, they had numbers, and they had power. But what came along with that is they were filmed chanting things like, Jews will not replace us.

At the time, there had been this confusion over whether they really meant it. Maybe they were being ironically racist. Maybe the alt-right wasn't defined by anti-Semitism. But once they were all on camera sort of maniacally chanting that, carrying torches, that made the alt-right brand poison. So those guys get marginalized. They got kicked off financial services platforms.

At the time, there had been this confusion over whether they really meant it. Maybe they were being ironically racist. Maybe the alt-right wasn't defined by anti-Semitism. But once they were all on camera sort of maniacally chanting that, carrying torches, that made the alt-right brand poison. So those guys get marginalized. They got kicked off financial services platforms.

At the time, there had been this confusion over whether they really meant it. Maybe they were being ironically racist. Maybe the alt-right wasn't defined by anti-Semitism. But once they were all on camera sort of maniacally chanting that, carrying torches, that made the alt-right brand poison. So those guys get marginalized. They got kicked off financial services platforms.

They kicked off social media platforms. They got sued. There was a federal civil lawsuit called Sines v. Kessler that went to trial in 2021. And the discovery process, which revealed how they had organized it, how they had been glib about violence going into Charlottesville, that really crushed all of the people who were named to that lawsuit.

They kicked off social media platforms. They got sued. There was a federal civil lawsuit called Sines v. Kessler that went to trial in 2021. And the discovery process, which revealed how they had organized it, how they had been glib about violence going into Charlottesville, that really crushed all of the people who were named to that lawsuit.

They kicked off social media platforms. They got sued. There was a federal civil lawsuit called Sines v. Kessler that went to trial in 2021. And the discovery process, which revealed how they had organized it, how they had been glib about violence going into Charlottesville, that really crushed all of the people who were named to that lawsuit.

And they've just washed out of politics for the most part.

And they've just washed out of politics for the most part.

And they've just washed out of politics for the most part.

So, in a way, they won, right? In a way, like, you don't need this menacing outside force, like, trawling mainstream conservatism into believing what they want, because now they believe it. Like, they've won. It's pro-Russia, like... Roe v. Wade has fallen. Like, Richard Spencer used to talk about peaceful ethnic cleansing.