Elliot Lawry

But in the time that he has been in that role, he has been quite vocal about wanting Australian broadcasters to take bigger risks to try and bolster our industry here.

I would definitely recommend going and watching the video if you're listening to this and you're interested in hearing a little bit more about it because it was really well made and really well argued.

And I've actually gone and watched a bunch of these videos since.

I think he has a very good way of thinking about Australian industry.

But in that video, he did call the Bluey deal one of the worst deals in Australian history.

As I mentioned earlier, the ABC said they reckon they've lost out on hundreds of millions of dollars.

He thinks that figure is actually much higher.

So he went in and had a look at the BBC's revenue.

As I mentioned, they said Bluey has been a really big chunk of their revenue over the last year.

And he calculated that he thinks Bluey could be generating roughly $2.5 billion a year for the BBC.

Yeah, I think it's easy to be critical and think that we could have had that same chunk of the pie.

But the reality is we don't know what would have happened if the BBC never signed on and we didn't have that big powerhouse of

the BBC behind the show.

And I do think there are a few silver linings to Bluey.

You know, Ludo Studio, the company that animates it, still produces Bluey out of Brisbane and they're employing lots of local animators here in Australia.

Exactly.

Yeah, so the creator, Joe Brum, he has stepped back from the show to focus on making this film and also some other projects.

So, you know, his career has really taken off.

And there's also a Melbourne company called Moose Toys that has a long-term licensing deal to manufacture a lot of that merchandise that gets sold around.

Yeah.