Ellis Rovin

So like.

It makes sense.

They're just like slowly pushing the limits of like what counts as part of the original.

Yeah.

Yeah.

Okay.

I'm curious whether or not they like lean into the, we are still thinking about, you know, image, like what is an actual image?

Yeah.

No way.

They already forgot about all that.

Apple didn't really.

You know, Apple, when I go to some of these briefings, I don't know how much I'm allowed to directly quote them.

Actually, I'm not allowed to directly quote them.

But a lot of the sentiment is, you know, you see what those other companies are doing with these crazy AI-generated adding things to photos.

We don't do that intentionally because we try to keep the original...

thesis of capturing a moment that actually happened yeah and yes you can erase people from the background yes you can tweak colors and lighting but it's it's a capture of a moment that really happened so i guess if you're changing the angle of capture you're not changing what happened right if you're changing what is this extending maybe what's not originally in the frame but it's from information that was really there right you can keep that same philosophy without violating your thesis yeah yeah i guess that makes sense that makes sense

Apple's also like the least a tool is a tool tool manufacturer of like the major tech companies.

I mean, like, like I do feel like a lot of companies are like, we're trying to build these tools and we're going to let people like, you know, do crazy, crazy things with them.

And, and Apple's a little bit more like we, we want to make cool tools, but we don't want to make anything that you could potentially do anything evil with, even if that, or nefarious, I shouldn't say evil, but like nefarious with, even if that means restricting our tools more than other manufacturers.

Yeah.