Emily Falk

And my friends, you know, we started talking about this.

My friends, it turns out, thought Benedict Cumberbatch was really attractive.

And all of this just made me like reconsider my entire position on Benedict Cumberbatch.

You should watch the video of.

where he mispronounced penguins, and then a BBC reporter asked him about it, and he says peng-wings and pen-wins.

Like, he just, he keeps mispronouncing it.

He can't seem to get it right in filming this documentary.

And so then afterwards, I ask him about it, and he just totally fesses up.

Like, yeah, I was having a hard time.

And he's, like, so, like, lovely and self-deprecating about the whole thing.

Yeah.

I mean, like the people in the study, it's not like I would necessarily say that I think that he is the most attractive person on the face of the planet.

But I went from thinking like, all right, here's an average guy.

I don't really know what the fuss is all about to appreciating the charming nature of at least how he comes across on the Internet.

Right.

And I think that that increased appreciation was motivated almost exclusively by this kind of social force of other people appreciating him.

Yeah, what I mean is that when we think about our bigger picture goals and values or even small goals that we might have, that the way that we frame those choices can make it easier to make choices that are congruent with what we would ultimately want if we were, let's say, operating as our best selves.

So one example that I really like is a study that researchers at Stanford did where they looked at people's decisions in dining halls.

And they changed the labels of the foods to either focus on the long-term health benefits of things or the kind of short-term taste.

So, for example, they might have –