Emily Flippen

And for whatever reason, they were not successful in getting that market share.

They could have made an acquisition.

They had plenty of cash to do so.

They could have came in and crushed the competition with better advertising, better services, better marketing, but they just didn't.

They blew it.

Because they're gaining a lot of international viewers.

They monetize at a lower rate.

Even still.

I think there's a reason why Paramount Skydance was the one to kick off this conversation for Warner Brothers.

I think that explains a lot.

I think that tells you and investors everything you need to know about who probably needs it the most.

Paramount was the first bidder.

They have this old linear TV business.

In my opinion, their offering with Paramount Plus is just some of the weaker streaming offerings.

Getting Max and HBO, that would just be a value addition that could actually potentially drive profitable growth and subscribers.

So in my opinion, I think Paramount needs it the most, but I actually think it would be such a genius defensive move for Netflix to get this win.

And if I was Netflix, I know they've been skeptical of large mergers.

They're understandably all about organic growth as opposed to acquired growth.

But in my opinion, this would be about crushing the competition.

And for Netflix to get HBO, obviously there's a great content library there.