Emily McDonald

And this dream was born within me that I wanted to elevate the vibration of the planet.

And

And, you know, through whatever way, shape or form that is, like just help others and make a positive impact on the world and make the world a better place.

And, you know, it's sort of like that temperature thing that you were describing earlier where we can only go in as low and as high as our identity will hold us.

We as a society have this societal identity that...

It's kind of like a team where a team is only as strong as its weakest link.

And so I was like, I want to help turn up the temperature on the entire world so that as a collective, we can all, you know, be on an even.

I think there's one day where maybe, you know, we have these access to different powers we didn't even know was possible because everybody's on a higher level.

And so anyway, that's just a personal thing.

Yeah.

But yeah, and so that really was the driver for me.

And it always has been the driver for me.

And that's why when certain times, like even when I first started my business with my business partner, I would make it a point to be like, yes, like I love like money's cool, like money's fun, like you can do great things.

But I don't want that to be the driver because as soon as that becomes...

the driving force of what we're doing, it takes the joy out of it for me because that's not what this is about.

Like it's about positively impacting people.

And so, uh, but so yeah, I have definitely experienced that personally, where if I am, if I'm remembering my why, which is the reason why I'm doing this on that greater level and the greater scheme of things, it absolutely makes the kind of path more enjoyable, but, but

It also boosts resilience as well, right?

It's kind of going back to like we all face setbacks, like we all face challenges in life.

But when you're doing it for a greater reason, like that's outside of you, it's like for me, give up is never an option.