Emma Chamberlain

And it's still my favorite plain polish color.

But I recently was like, you know what?

I think I'm ready to get back into nail art a little bit.

Nail art is cool because it's temporary.

It's a temporary accessory.

Like if you buy a pair of sunglasses, you're committing to that style of sunglass because you purchased an item.

You know what I mean?

When you're buying jewelry, you're committing to that style of jewelry.

And that's an item that you ideally want to have and utilize for as long as possible.

The cool thing about nail art is that it inevitably will come off your fingers.

Yes, there is a financial commitment, but there's not like a material commitment.

And I think now more than ever, that is a cool idea because trends have...

sort of taken Gen Z in a chokehold.

Everybody is obsessed with purchasing whatever the next trend is and participating in the next trend, usually spawned through TikTok.

And I think it's leaving a lot of people with a lot of things in their closet that maybe they don't love enough.

And I think a lot of people have become sort of addicted to participating in the trends because there's dopamine involved and we're also social creatures and we like to emulate one another and it just it's gotten a bit toxic.

And I think the idea of nail art is kind of the perfect way to participate in trends in a way that doesn't leave you with this material responsibility.

And so I sort of had this epiphany about nail art and I was like, I should be doing nail art.

Yes, it takes a little bit of extra time, but it's kind of the most flexible accessory that there is.

And so the key for me was figuring out how do I do nail art enough where it feels exciting to me, but not to the point where it doesn't match anything.