Emma Chamberlain

And on top of that, it's actually become not cool, in some people's opinion, to keep up with trends because it's a sign of being chronically online, which is no longer cool.

Complicated.

But I see that side of the argument.

Trends have almost become a trend.

And the thing about a trend is that it'll always go out.

And so it's almost becoming trendy now to not pay attention to trends and to try to develop a personal style, try to...

create a sort of capsule wardrobe with timeless pieces that you can re-wear in style in a bunch of different ways, which I think is a great thing.

But also, that might also be sort of a trend in itself.

Okay, see, this is why this conversation is hellish, okay?

Because it's like a rabbit hole, really.

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