Emma Chamberlain

Raw denim.

Dark, dark, dark, dark, dark, raw-looking denim.

If you haven't seen raw denim, it looks like denim that's never been washed.

Like it was just freshly dyed with blue, blue, blue dye or whatever.

I don't know how jeans are made.

Super dark blue, no rips, no tears, stiff.

Raw denim is, again, incredibly timeless, but I think it's going to have a moment.

And for good reason, to be honest.

I think raw denim is gorgeous.

And what's kind of fun is, you know, if you get a pair of raw denim jeans or whatever...

you can kind of wear them in and they'll sort of patina, if you will, in a really beautiful way that's unique to you.

And that's kind of fun, like purchasing jeans at the very beginning of their life cycle.

Yeah, you can wear them in yourself and give them a wash over time that is unique to you.

So that's kind of cool.

And that kind of goes hand in hand with the concept of personal style being a trend, right?

Like sort of become a trend to have personal style, which goes against the idea of what personal style really is.

But again, if we go down this rabbit hole, I think I'm gonna have a mental breakdown.

So we won't, but I feel like raw denim being trendy might sort of be an extension of, this is just a hypothesis.

I'm really speaking out of my ass here, but

It might be an extension of the personal style obsession right now where it's like, I don't want to buy jeans that have been worn by someone else that have their patina to them.