Emma Gillespie

And despite the fact that the enhanced games were predicting quite a few world records would be broken, there were none across weightlifting and sprinting.

There was just that one in the men's 50 meter freestyle.

So this all kind of ties into these concerns about the point of the enhanced games and

And there's this big criticism around them essentially being a marketing vehicle to build brand awareness of Enhanced Group, of those substances and supplements that they're selling.

I thought you'd be interested to know, Billy, that they actually went public on the New York Stock Exchange earlier this month with a $1.2 billion valuation.

Yeah.

So this is now a publicly traded company.

And what's the company called, Enhanced Games?

It's called Enhanced Group Incorporated.

So they market themselves as a sports and consumer wellness program, but it's basically, you know, this line of performance products and supplements.

Many of them are sold via a telehealth platform called Enhanced, but you can get some supplements online.

You can get hoodies, merch, all kinds of things.

If you have $50 or you have $5,000, there's plenty to get around.

But there is a lot of backing from some very wealthy investors involved in this.

And that includes billionaire Peter Thiel and 1789 Capital, which is a venture capital firm led by Donald Trump Jr.

So there's a lot of cash being thrown around.

Not sure if the outcomes are what Enhanced would be hoping for.

Their share price has actually halved from the start of May to now.

Yeah, you do have to wonder about the longevity.

But I guess, you know, they will be spruiking the fact that there was some success, that the men's 50 meter freestyle record was broken by its, you know, version of rules.