Emma Gillespie

Bye.

I'm Emma Gillespie.

Elliot, I sometimes have to remind myself that Bluey is an Australian production, Australian created, made in a studio in Brisbane because it has become this global juggernaut.

It feels like the biggest thing in the world for kids and adults alike.

What is your relationship with Bluey?

Yeah, I think that it wouldn't be the success that it is if it didn't appeal to parents and adults with that kind of humour.

It feels like there's jokes that are written just for the adults watching.

I mean, they're the ones putting the show on and choosing it for their kids.

So you would hope that there was some appeal there for them.

But I think that speaks to the success of it.

It's definitely renowned for bringing more adult topics or themes into little people's lives or explaining them in the language that young people can understand.

And I think that's one of the really beautiful parts about Bluey.

Before we get to the deal that we're going to discuss today and about the merchandising and the money that's being made from Bluey and where it's going, what do we need to know about the show itself?

Yeah, I'm guilty of formally using he, him pronouns for Bluey.

I didn't know at first.

I'm so sorry.

Wow.

Critically acclaimed.

That's so cute.

Wow.