Emma Gillespie

This is really interesting.

They actually built an arena in the car park of a Vegas casino and resort, a purpose-built facility that had the sort of running events, the pool, the weightlifting space, all in the one kind of area.

That structure cost over $50 million to build, and it was actually dismantled just hours after the event finished.

So a pretty expensive demountable, but we had about 40 athletes compete overall in the Enhanced Games.

Every event was streamed for free on YouTube.

I did hear there were some technical issues.

The broadcast froze for about 11 minutes at the start, but most of the events could be watched for free on YouTube.

And there were about two and a half thousand people in the crowds in attendance.

Now, no public tickets actually went on sale for the Enhanced Games.

So they didn't make any money from broadcast rights.

They didn't make any money from participation from the audience.

Instead, they actually paid content creators to attend.

So that 2,500 crowd was filled with influencers, content creators, with a combined following of about 375 million.

Yeah.

We also had some investors in the crowd and about 200 media from around the world.

Yeah, I wasn't expecting this, Billie, and I'd say the enhanced games organizers probably weren't expecting it either.

Let's start with James Magnusson, the Aussie swimmer, two-time Olympian.

He was the

first athlete to actually sign into the Enhanced Games in 2024.

The first athlete who put his hand up and said famously that he was willing to juice himself to the gills to have a crack at breaking the world record, getting that million dollar bonus.