Emma Grede

And guess who runs those brands?

The retailer.

And you have no leverage.

Not the owner, not the founder.

And so that is just a recipe for disaster.

Talk to me about what you think the recipe is for a successful creator brand, given what you know and where you are.

Yes, I think that more founders shouldn't care about that.

I don't really care about that.

I think it's wild where we are right now because most businesses don't get billion-dollar valuations.

Most businesses are not unicorns.

But that doesn't mean you can't make a really good living, employ people, have a nice life, make money off of them.

Like, the two things...

Can be true.

You can have a business that's not worth a billion dollars and it still be a great business.

Is there any part of you that cares about the money?

Like forget the billion dollar brand thing.

Like how focused on building a real business that is worth something or brings you money, are you?

And also, listen, I don't think it's just for content creators.

I think it's more specifically for women.

You know what's so crazy?