Emma Grede

It isn't something that I carry as like a burden to my soul.

And I think the more we take failure for actually what it is, an opportunity to learn, an opportunity to grow, that is like, you know, that's going to be when we're going to see this like seismic shift for women.

Because I'm pretty sure that men that fail and get back up again and start another business and lose some more money and move on and go and raise money elsewhere aren't sitting there renumerating about their failure in the same way that so many women do.

You are going to make mistakes.

Somebody asked me the other day, like, when was the last time you failed?

I was like, I don't know, what, 20 seconds ago?

Like every single day I'm failing at something.

The reason I'm confident is because I do a lot of stuff and I've come out on the other side.

It's like I've been through.

You don't wake up confident.

You become confident because you know you can get through things and you know what's on the other side of failure.

And so for me, it's just part of like being in the world, being, you know, doing business.

It's like not every day is a good hair day.

Like not every day am I going to do something amazing.

But, you know, you live and you learn and you move forward.

You know, I think that that is my default.

I grew up in East London.

I'm the eldest of four kids, single mum.

And there was sort of no choice.

Where I lived was so grim.