Emma Grede

I think there's actually data support in it.

The kind of lifestyle wellness, beauty makeup community as a whole was way quicker than anybody else.

Do you like the brand?

So how are you thinking about building and stewarding this brand towards what and how in the future?

There's a community for everybody.

Oh, for everybody.

And also I think that your space has become really competitive, but what it's shown is that there's so much room for, and when I say alternative, I mean like the non big box, big brand fragrances, right?

Like outside of a

a Calvin and a Dolce and a Chanel and a Dior.

Like people want their, their more individualistic in the way that they come to, you know, wanting to show their, you know, personalities.

And I feel like you have a brand that's in a space that is growing like so quickly.

There's so much appetite for it.

So you really can build whatever type of business you want.

Yeah.

I feel like we're in the, like, if you know, you know era.

Is it going to plan?

Is this what you imagined when you were back in your influencer days or even when you like decided, right, I'm done with this influencing, I'm taking a break.

Is this what you imagined when you said, I'm going to start a business?

I think I imagined-

How do you think about, and listen, you're extremely young, but how do you think about- Extremely young?