Emma Grede

And so when you think about family, you also have to think about timing.

And that is unfortunate because that is something that only women need to think about, right?

You can have the conversation with your partner, but that is something that you ought to consider when you're thinking about your life and you're thinking about your vision and what you want.

And if it is your choice, which for so many women, it's not necessarily their choice.

There can be other complications.

But if it is your choice, then you need to think about that planfully because waiting until it's too long is heartbreaking.

And no matter how successful you are, you won't feel successful if you can't fulfill that part of your life.

I appreciate it because it is really difficult and it's really difficult that we've chosen when and how and if we even get to talk about these things.

And I think that opening up the conversation is really, really helpful.

Selling women a story that isn't true for most isn't helpful and it isn't what we should do.

No, no, no.

It's like, here's a list and I could have just gone on and on and on.

The reason I wanted to talk about this one is because when people get like a little glimmer of something that they're good at in the workplace or something that's working in a business, they often think it gives them license to do a lot of different things.

And I think that...

customers are so savvy and there's so much choice that the reason I think about this as a big failure again it kind of came down to this mixture of ego and taking for granted what we and I meant to people as a brand and there's something really interesting that as you start to do things you imagine that you're like oh like I own this customer and I can't tell you how many brands

I know of that have gone completely bust because they believe they owned a customer and they could sell them anything.

It's just not true.

And so when you're in a situation where you've got like something good, like really understanding and diving deep into like what that is.

And having, it's not necessarily just about data, but it's like, what do you mean?

What place are you filling?