Emma Grede

How do you know if you're building a community?

It's when they're talking without you.

And I think that you have this group of people that were just like obsessed and infatuated with you and what you were doing.

And they went off and had their own conversations.

And like we had conversations together.

And to me, that's like the real spirit of community building.

You were sparking conversations and then they were happening outside of your platform.

You were informing a kind of like a generation and a whole group of women into thinking about things and having conversations that maybe they weren't having.

At what point did you actually start making real money?

Year six.

Year six.

Yeah.

Okay.

Here's something to think about.

Most people have one or two big reoccurring payments that just leave their account every month and do nothing else for them.

Built looked at the biggest one, your rent or mortgage, and built something around it.

They reward you with points on every housing payment wherever you live.

Built started by rewarding members on rent, and now, as of this year, members can earn points on mortgage payments too.

Those points are real.

You can redeem them towards flights with travel partners like United and Hyatt, Lyft rides, Amazon.com purchases, and more.