Emma Grede

The part I think is most underrated is the neighborhood concierge.

It books restaurant reservations and fitness classes and helps members find new spots around their city, all while being rewarded at more than 45,000 merchant partners.

It's like having a personal assistant baked into where you live.

If you're a renter or you own a home, Built is worth looking into.

Join the membership for where you live at joinbuilt.com slash Emma.

That's J-O-I-N-B-I-L-T dot com slash Emma.

Make sure you use our URL so they know we sent you.

How has it changed to actually build an audience?

Like what's the difference between when you were doing things in 2009 to like now in 2026?

And you can... How do you ascertain that?

How do you figure that out?

I love this.

All right.

So tell me what this looks like when there is like a new platform.

So it's like, talk to me about TikTok.

You are just going to literally test and learn and tear it up if it doesn't work.

So here we are.

You have this unbelievable career.

You do a lot of really impressive brand deals and partnerships.

You grow the platform.