Emma Grede

And let me tell you what the new thought is.

You have to hire for the problem that you actually have.

Now, here's the thing.

When most people hire, they think about it as finding the best candidate, the most qualified, the most experienced, and the person with the most impressive resume.

And I get all of that.

Of course, you want great people, but that framing is actually wrong.

And I'll tell you why.

The best person is meaningless if you don't know what problem you're actually solving.

Now,

Every role in your company or your division exists because there is something broken.

Something is slow.

Something is leaking money.

Something isn't scaling the way that it should.

And if you haven't got really sharp and really honest with yourself about what that thing is, you're going to hire somebody impressive who solves absolutely nothing.

I've actually done this.

So I'm speaking from experience.

I've hired people that looked incredible on paper, incredible experience, amazing references.

They either came from a competitor, they'd done it all before and they were completely wrong for us.

not because they weren't talented, they were definitely talented.

The problem I needed solved just wasn't the problem that their experience was built to solve.