Emma Grede

Built looked at the biggest one, your rent or mortgage, and built something around it.

They reward you with points on every housing payment wherever you live.

Built started by rewarding members on rent, and now, as of this year, members can earn points on mortgage payments too.

Those points are real.

You can redeem them towards flights with travel partners like United and Hyatt, Lyft rides, Amazon.com purchases, and more.

The part I think is most underrated is the neighborhood concierge.

It books restaurant reservations and fitness classes and helps members find new spots around their city, all while being rewarded at more than 45,000 merchant partners.

It's like having a personal assistant baked into where you live.

If you're a renter or you own a home, Built is worth looking into.

Join the membership for where you live at joinbuilt.com slash Emma.

That's J-O-I-N-B-I-L-T dot com slash Emma.

Make sure you use our URL so they know we sent you.

How has it changed to actually build an audience?

Like what's the difference between when you were doing things in 2009 to like now in 2026?

And you can... How do you ascertain that?

How do you figure that out?

I love this.

All right.

So tell me what this looks like when there is like a new platform.

So it's like, talk to me about TikTok.