Emma Zajdela

And then when we found it, we were mathematicians.

We looked at the data.

We found this 20-year cycle.

And six months after that, we realized that people had known this in the fashion industry for a long time.

I guess it makes sense.

Like I look at Gen Z, I'm a millennial.

And in the early 2000s, us millennials, when we were young and cool, we kind of like rejected Gen X clothing, you know, like with our skinny jeans and stuff.

And now Gen Z, they seem to dress like Gen X, it looks like.

Yeah, totally.

Although I've also heard that the early 2000s are back right now.

So the low-waste genes have been coming back, for example, which would be about 20 years.

Some people think that this 20-year cycle might be a generational gap.

So exactly what you're saying, maybe your parents are uncool or the generation right before you is not cool.

But if it gets old enough and it becomes vintage...

And then it becomes cool again.

Let's get into the math, though, because you aren't just like some fashion commentator.

You actually modeled the math, figured it out.

How do you prove something like that?

Like you analyze garments.

What exactly do you do?