Emma

So what do you do in that moment? Your stock is worth almost nothing. You owe more than you're actually worth. You're sitting there with a company that's been essentially completely devalued by the crash. Then what goes through your head? Like, what do you do next?

So what do you do in that moment? Your stock is worth almost nothing. You owe more than you're actually worth. You're sitting there with a company that's been essentially completely devalued by the crash. Then what goes through your head? Like, what do you do next?

Sorry, mate, I'm broke.

Sorry, mate, I'm broke.

You're just made of something different. But the resiliency to actually call someone 50 odd times is enough for me. I mean... But it doesn't bother me. And there's no embarrassment there. There's nothing in you. You're like zero. I just want to go back because obviously to sell a company for $2.4 billion, 18 months after it was essentially worthless. This is... GSI, right? GSI Commerce.

You're just made of something different. But the resiliency to actually call someone 50 odd times is enough for me. I mean... But it doesn't bother me. And there's no embarrassment there. There's nothing in you. You're like zero. I just want to go back because obviously to sell a company for $2.4 billion, 18 months after it was essentially worthless. This is... GSI, right? GSI Commerce.

So, but you held on to a piece of that company that eventually then becomes Fanatic. So did you have, first of all, how did you manage to extract the most, like, I guess the most valuable part of the, you know, company out? because that feels like unbelievable that you could even do that. And did you have a vision for Fanatics at that point?

So, but you held on to a piece of that company that eventually then becomes Fanatic. So did you have, first of all, how did you manage to extract the most, like, I guess the most valuable part of the, you know, company out? because that feels like unbelievable that you could even do that. And did you have a vision for Fanatics at that point?

So it's like, it's a long time ago. $2.4 billion is a shit ton of money. So I just want to understand, how do you manage to get away with the bit that ends up being 25, worth $25 billion? Well, two things.

So it's like, it's a long time ago. $2.4 billion is a shit ton of money. So I just want to understand, how do you manage to get away with the bit that ends up being 25, worth $25 billion? Well, two things.

But it's so interesting to me that you had this thing and you were going to figure it out. And because to me, I look at fanatics as such a differentiator in the marketplace, right? You own your space. You own the relationship with sports fans across the all of the leagues and their purchases bar none. It's not like you have like so much competition. It's like fanatics, fanatics, fanatics.

But it's so interesting to me that you had this thing and you were going to figure it out. And because to me, I look at fanatics as such a differentiator in the marketplace, right? You own your space. You own the relationship with sports fans across the all of the leagues and their purchases bar none. It's not like you have like so much competition. It's like fanatics, fanatics, fanatics.

And indeed when I, you know, was partnering with Christine Juszczyk and we were going to start off season, all roads led back to fanatics. If you want to be in the you know, team sports business. If you want to sign with a league, you have to come back to you guys.

And indeed when I, you know, was partnering with Christine Juszczyk and we were going to start off season, all roads led back to fanatics. If you want to be in the you know, team sports business. If you want to sign with a league, you have to come back to you guys.

And so I'm so interested in how you've been able to ring fence this incredible company and you've been able to keep everybody else out when seemingly it doesn't feel like it was this big strategic part of your plan. It was like essentially what you were left with and you had to focus on that.

And so I'm so interested in how you've been able to ring fence this incredible company and you've been able to keep everybody else out when seemingly it doesn't feel like it was this big strategic part of your plan. It was like essentially what you were left with and you had to focus on that.

But you're number one.

But you're number one.

Well, listen, that's just your mentality. That's unbelievable.

Well, listen, that's just your mentality. That's unbelievable.