Emma

And I think when you can take someone on their word like that, that says everything you need to know about that person. And so if you did call me for something, I'd be like, yeah, Michael Rubin, he's the real deal. Like he's a great guy. And that is like so seldomly the truth. Like me moving from England to LA, like I have not seen that very much.

I think it's so interesting just going back to off season and thinking about like what's happening in like really specifically around women's sports at the moment. And you know, our business is about all sport, but I feel like there's like, a time and a moment where things happen in culture and it collides and it makes the right environment for you to do business.

I think it's so interesting just going back to off season and thinking about like what's happening in like really specifically around women's sports at the moment. And you know, our business is about all sport, but I feel like there's like, a time and a moment where things happen in culture and it collides and it makes the right environment for you to do business.

You've been around for a long time. Are you as excited by women's sports and the business opportunities that sit adjacent to that as everyone else? Or are you less excited? I really want to understand because you have the customers, you see what's happening, you have the sales figures. What's actually happening?

You've been around for a long time. Are you as excited by women's sports and the business opportunities that sit adjacent to that as everyone else? Or are you less excited? I really want to understand because you have the customers, you see what's happening, you have the sales figures. What's actually happening?

Yeah, it feels like it's going to be a massive unlock when you can get women's sports of power, right? And I really believe that off-season has a huge part to play here. I mean, women love buying clothes. They love buying clothes with a,

Yeah, it feels like it's going to be a massive unlock when you can get women's sports of power, right? And I really believe that off-season has a huge part to play here. I mean, women love buying clothes. They love buying clothes with a,

a frequency that is very different from how men buy them so I'm just very excited by the space and the opportunity but how do you think women because of course look sports is still at the kind of epicenter and where the decisions are made and more importantly to me where the money's made it's still super male dominated how do you reckon that like women can actually get involved in what's about to become like a really important business like a really big money generating business yeah

a frequency that is very different from how men buy them so I'm just very excited by the space and the opportunity but how do you think women because of course look sports is still at the kind of epicenter and where the decisions are made and more importantly to me where the money's made it's still super male dominated how do you reckon that like women can actually get involved in what's about to become like a really important business like a really big money generating business yeah

I'm interested actually having worked with you a little bit now and some of the people in your company, but more importantly, like the women in your company, you've really got a lot of very incredible senior women that work around you as well. Like, has that been purposeful for you to cultivate that? Do you think about, I've got this many male leaders, maybe I need to balance it with women?

I'm interested actually having worked with you a little bit now and some of the people in your company, but more importantly, like the women in your company, you've really got a lot of very incredible senior women that work around you as well. Like, has that been purposeful for you to cultivate that? Do you think about, I've got this many male leaders, maybe I need to balance it with women?

Like, I just wonder, because there is such an intrinsically different way that women operate to men. And I just want to understand your opinion about that and how you see it in terms of leadership and then more thoughtfully, like as it extends to women and women's sports.

Like, I just wonder, because there is such an intrinsically different way that women operate to men. And I just want to understand your opinion about that and how you see it in terms of leadership and then more thoughtfully, like as it extends to women and women's sports.

Yeah, that makes a lot of sense. When you, I'm so interested because I do see your daughter around you so much. And I wonder what you hope that she'll learn from you by being around you so much.

Yeah, that makes a lot of sense. When you, I'm so interested because I do see your daughter around you so much. And I wonder what you hope that she'll learn from you by being around you so much.

I do want to ask you a question before we get to like a final, final questions. Just give me an idea of the things that you think about from a habit point of view that have become non-negotiable and just the things that like form the most important parts of your life. And really, I really want to understand them as they, as they link to you being successful.

I do want to ask you a question before we get to like a final, final questions. Just give me an idea of the things that you think about from a habit point of view that have become non-negotiable and just the things that like form the most important parts of your life. And really, I really want to understand them as they, as they link to you being successful.

Like what are those things that you just have to do?

Like what are those things that you just have to do?

I see that.