Emma

I need to come shadow you, I think, for a week. Well, it's interesting because I think that that comes from a place of, you know, I feel like I made a lot of good decisions and they're things that maybe went against the grain. And I would imagine for someone like you who has done things that we didn't even know existed or created products,

I need to come shadow you, I think, for a week. Well, it's interesting because I think that that comes from a place of, you know, I feel like I made a lot of good decisions and they're things that maybe went against the grain. And I would imagine for someone like you who has done things that we didn't even know existed or created products,

that there was just like, you know, no obvious need for, but then suddenly we were all like, okay, we need this thing now. Right, right. That you would feel conviction and that you would just be like, no, we're going my way. This is not a democracy. This is not a consensus building exercise. It's like, that's the way we're going.

that there was just like, you know, no obvious need for, but then suddenly we were all like, okay, we need this thing now. Right, right. That you would feel conviction and that you would just be like, no, we're going my way. This is not a democracy. This is not a consensus building exercise. It's like, that's the way we're going.

I mean, that's like category defining. That's what we call it. You've done so many different categories in the business. How did you decide what to do, what not to do and how to like, ultimately, I guess, like decide to shut things down because everything from like the Netflix series, you have clothing, you have wellness, you have beauty, you've had like vitamin products.

I mean, that's like category defining. That's what we call it. You've done so many different categories in the business. How did you decide what to do, what not to do and how to like, ultimately, I guess, like decide to shut things down because everything from like the Netflix series, you have clothing, you have wellness, you have beauty, you've had like vitamin products.

There's just been such a slew of stuff. And of course the editorial platform still exists, which I imagine is a really heavy lift. So what, what does the decision-making process look like around those things?

There's just been such a slew of stuff. And of course the editorial platform still exists, which I imagine is a really heavy lift. So what, what does the decision-making process look like around those things?

We are that Brentwood chicken salad and those little wraps. We are chowing down on those every day. I'm so happy.

We are that Brentwood chicken salad and those little wraps. We are chowing down on those every day. I'm so happy.

I want to get into the business as it is today because it feels like a really new day in your business. And, you know, I think that you kind of said there was a brilliant article that I read yesterday where you said, you know, like the LTV on the vagina candle customer perhaps didn't shake out as you imagined it would. But it's a really important statement, right?

I want to get into the business as it is today because it feels like a really new day in your business. And, you know, I think that you kind of said there was a brilliant article that I read yesterday where you said, you know, like the LTV on the vagina candle customer perhaps didn't shake out as you imagined it would. But it's a really important statement, right?

Because we live and learn in our businesses about what's going to work, what is there for press, what's actually a scalable business. Yes. How has your customer shook out and what does the company look like today?

Because we live and learn in our businesses about what's going to work, what is there for press, what's actually a scalable business. Yes. How has your customer shook out and what does the company look like today?

That's what we're saying right now. Just take that one back to your board. Thank you.

That's what we're saying right now. Just take that one back to your board. Thank you.

It's like, it's so hard. And you have to make a decision. Like, what are we going to win out? What are we going to be best at? Because that is read. And especially at your price point, it's a really competitive business. And I think you've actually done a very good job. Like I know if I want a cashmere sweater for five, $600, like you do them beautifully.

It's like, it's so hard. And you have to make a decision. Like, what are we going to win out? What are we going to be best at? Because that is read. And especially at your price point, it's a really competitive business. And I think you've actually done a very good job. Like I know if I want a cashmere sweater for five, $600, like you do them beautifully.

I know if I want a great stripy t-shirt or a great white shirt, do you know what I mean? I feel like you have a lane and it's very focused. Like you've done a good job at that. But there'll be other places where I imagine you go, you've kind of gone off and you've gone on a tangent. What happens when you make a mistake? Because we all do them. Yeah.

I know if I want a great stripy t-shirt or a great white shirt, do you know what I mean? I feel like you have a lane and it's very focused. Like you've done a good job at that. But there'll be other places where I imagine you go, you've kind of gone off and you've gone on a tangent. What happens when you make a mistake? Because we all do them. Yeah.