Emma

I think that's the goal. It's not complicated. I always say to people, if you're building something that you wouldn't let your kid use, don't build it.

I think that's the goal. It's not complicated. I always say to people, if you're building something that you wouldn't let your kid use, don't build it.

Don't build it. That's the point. That's the simple test.

Don't build it. That's the point. That's the simple test.

That's the simple test.

That's the simple test.

And that's the worrying part.

And that's the worrying part.

And that's the worrying part, right? Because then you're saying I'm happy to exploit other people's children, but not mine.

And that's the worrying part, right? Because then you're saying I'm happy to exploit other people's children, but not mine.

And by the way, and it's really important, no one's doing it perfectly, neither am I. It's a constant balancing act. You're constantly trying to figure it out and figure out, oh, well, where did my intention get messy there? And, oh, maybe I shouldn't have said yes to that. Yeah, totally.

And by the way, and it's really important, no one's doing it perfectly, neither am I. It's a constant balancing act. You're constantly trying to figure it out and figure out, oh, well, where did my intention get messy there? And, oh, maybe I shouldn't have said yes to that. Yeah, totally.

Oh, no, of course. No, no, so I was actually going to say, that is the work.

Oh, no, of course. No, no, so I was actually going to say, that is the work.

That is the work. The moment you stop questioning... that's when you lost yourself. Like the moment you stop thinking about ego and envy and greed and pride, that's the day it's taken over your life. So for me, that is the daily work. The daily work is actually checking in with your intentions. And I always talk about it as every day I check in and think, am I planting seeds or weeds?

That is the work. The moment you stop questioning... that's when you lost yourself. Like the moment you stop thinking about ego and envy and greed and pride, that's the day it's taken over your life. So for me, that is the daily work. The daily work is actually checking in with your intentions. And I always talk about it as every day I check in and think, am I planting seeds or weeds?

If I'm planting seeds, they're going to grow beautiful trees that have beautiful flowers and fruits. If I'm planting weeds, that's going to tear down everything I create. And that's something I have to do every day. You've got to unweed your garden weekly, monthly, constantly. You can't just say, I'm going to do it in three years time. And so I think that's a process. And that's what I have to do.

If I'm planting seeds, they're going to grow beautiful trees that have beautiful flowers and fruits. If I'm planting weeds, that's going to tear down everything I create. And that's something I have to do every day. You've got to unweed your garden weekly, monthly, constantly. You can't just say, I'm going to do it in three years time. And so I think that's a process. And that's what I have to do.

I think it is actually what ends up happening is you make the mistake, you plant a weed, it destroys all the other garden. You go, oh crap. And that's the reality of moving fast. I'm the same as you. I've made so many mistakes in the last 10 years because we're moving so fast. It wasn't intentional. It wasn't conscious.

I think it is actually what ends up happening is you make the mistake, you plant a weed, it destroys all the other garden. You go, oh crap. And that's the reality of moving fast. I'm the same as you. I've made so many mistakes in the last 10 years because we're moving so fast. It wasn't intentional. It wasn't conscious.