Emma

And with that, all the certainty of my working reality, the place where I knew everything about the space I operated in, only to become an apparel CEO, which I knew very, very little about. I tell you this because I know how scary it is. I know what it is to have real responsibilities and I know what it is to be so bloody comfortable and not really need to take a risk.

And with that, all the certainty of my working reality, the place where I knew everything about the space I operated in, only to become an apparel CEO, which I knew very, very little about. I tell you this because I know how scary it is. I know what it is to have real responsibilities and I know what it is to be so bloody comfortable and not really need to take a risk.

But for that tiny voice inside of your head that says there is something more out there for me. Risk isn't reckless. It's required. It's the bridge between who you are and who you're becoming. Every person you admire has a trail of bold decisions behind them. And yes, some of them didn't work out. I've done a lot of things that didn't work out as planned.

But for that tiny voice inside of your head that says there is something more out there for me. Risk isn't reckless. It's required. It's the bridge between who you are and who you're becoming. Every person you admire has a trail of bold decisions behind them. And yes, some of them didn't work out. I've done a lot of things that didn't work out as planned.

But every one of them teaches you something that you couldn't have learned by playing it safe. Too often we're taught to crave certainty, to wait for for the plan, the approval, the perfect timing, but I promise you, it's a waste of time. So the question is, how do you get better at risk-taking? And the answer is, you start small.

But every one of them teaches you something that you couldn't have learned by playing it safe. Too often we're taught to crave certainty, to wait for for the plan, the approval, the perfect timing, but I promise you, it's a waste of time. So the question is, how do you get better at risk-taking? And the answer is, you start small.

You build that muscle, you get used to discomfort, and you ask, what's the worst that could happen? And what's the best that could happen if I trust myself? Playing it safe is the most dangerous thing you can do when you've got really big dreams. So today, I challenge you to take one bold step. Send the email, pitch the idea, launch the offer, say the scary thing, ask for what you want.

You build that muscle, you get used to discomfort, and you ask, what's the worst that could happen? And what's the best that could happen if I trust myself? Playing it safe is the most dangerous thing you can do when you've got really big dreams. So today, I challenge you to take one bold step. Send the email, pitch the idea, launch the offer, say the scary thing, ask for what you want.

Because every time you choose courage over comfort, you're building the future that you actually want. And that, my dears, is a risk worth taking. Number eight. The work is non-negotiable. There is no other way for me to say this than I probably work an unhealthy amount. I sketched out the outline for this show at 11 p.m. on a Friday night. It's all fun and games at my house.

Because every time you choose courage over comfort, you're building the future that you actually want. And that, my dears, is a risk worth taking. Number eight. The work is non-negotiable. There is no other way for me to say this than I probably work an unhealthy amount. I sketched out the outline for this show at 11 p.m. on a Friday night. It's all fun and games at my house.

I go into my office at least four days a week, usually five. And even if I'm not in the office on a Friday, I'm out and about and I'm taking meetings or I'm at my home all day, but I'm doing work. I work in the evenings and I work on the weekends. I love the work I do. but I work all the time.

I go into my office at least four days a week, usually five. And even if I'm not in the office on a Friday, I'm out and about and I'm taking meetings or I'm at my home all day, but I'm doing work. I work in the evenings and I work on the weekends. I love the work I do. but I work all the time.

Now there have for sure been periods in my career, in my twenties and in my thirties, where I had an unhealthy relationship to work, where I lived in London. I would wake myself up in the middle of the night to respond to a lawyer's comments on a celebrity contract, because given the time difference in LA, by the time that I would wake up, they'd be asleep. And inevitably the turnaround time

Now there have for sure been periods in my career, in my twenties and in my thirties, where I had an unhealthy relationship to work, where I lived in London. I would wake myself up in the middle of the night to respond to a lawyer's comments on a celebrity contract, because given the time difference in LA, by the time that I would wake up, they'd be asleep. And inevitably the turnaround time

When you're trying to close a deal and keep clients happy, it was just not something that I could bear. Now, while I would never advocate for unhealthy working practices like that, I'd be lying if I said there wasn't a moment in your life and in your career where it made sense to put the pedal to the metal. And for me, that was in my 20s. At this time of my life, I didn't have a mortgage.

When you're trying to close a deal and keep clients happy, it was just not something that I could bear. Now, while I would never advocate for unhealthy working practices like that, I'd be lying if I said there wasn't a moment in your life and in your career where it made sense to put the pedal to the metal. And for me, that was in my 20s. At this time of my life, I didn't have a mortgage.

I didn't have any big responsibilities, no kids. I could apply myself 100% to my work. And oh my goodness, did I. I'd also say that there is a huge gap in my own friendship group between those that really applied themselves during their twenties and those that just didn't. Now, this type of work ethic isn't for everybody. And I don't think that you can't be successful because

I didn't have any big responsibilities, no kids. I could apply myself 100% to my work. And oh my goodness, did I. I'd also say that there is a huge gap in my own friendship group between those that really applied themselves during their twenties and those that just didn't. Now, this type of work ethic isn't for everybody. And I don't think that you can't be successful because

if you're not willing to go all out. But there is something to be said for what it takes to be excellent at something and what it takes to really, truly apply yourself. Personally, what I found really helpful is to have a focus with work. And what I mean by that is to have an end goal, to be clear about what you're working towards and make sure that your energy is spent wisely.

if you're not willing to go all out. But there is something to be said for what it takes to be excellent at something and what it takes to really, truly apply yourself. Personally, what I found really helpful is to have a focus with work. And what I mean by that is to have an end goal, to be clear about what you're working towards and make sure that your energy is spent wisely.